This privacy policy applies to The New Merchants of Doubt website (thenewmerchantsofdoubt.org), which is operated by the Changing Markets Foundation (“Changing Markets”). The New Merchants of Doubt is a project of Changing Markets, and this policy explains how we collect, store and use personal information gathered through this website.

1. What this privacy policy covers

The Changing Markets Foundation (Changing Markets) is committed to protecting your privacy and handling your personal information responsibly and in accordance with applicable data protection law.

This privacy policy explains what information Changing Markets collects about you through thenewmerchantsofdoubt.org, how and why it may be used, and the rights you have in relation to your personal information.

Changing Markets promises to respect any personal data you share with us, or that we receive from other organisations, and to keep it safe. We aim to be clear when we collect your data and not do anything you would not reasonably expect.

If you have any queries regarding this privacy policy, please contact us at:

Changing Markets Foundation
Newtonlaan 115
3584 BH Utrecht
The Netherlands

Email: contact@changingmarkets.org

1. Who are we?

We are the Changing Markets Foundation, formed to accelerate and scale up solutions to sustainability challenges by leveraging the power of markets.

We work in partnership with NGOs, other foundations and research organisations, to create and support campaigns that shift market share away from unsustainable products and companies and towards environmentally and socially beneficial solutions.

The main organisation of the Foundation is registered in the Netherlands as Stichting Changing Markets. The KVK number is 68014635 and the RSIN/tax identification number is 857266524. Our registered address is Newtonlaan 115, 3584 BH, Utrecht.

We also have a US-based Changing Markets Foundation, to facilitate our work with US-based NGOs. The US Foundation is registered as a Public Charity with 501(c)(3) status, with a registered office in New York.

Stichting Changing Markets’ operational campaign office (or “visiting office”) is in London at 224 Shoreditch High Street London E1 6PJ, and we also have an office in Brussels.

1. Information you give us

We may obtain information about you when you contact us to find out more about The New Merchants of Doubt, our research or our work.

Depending on how you interact with the website, this may include information such as your name, email address and any other information you choose to provide to us.

We may also automatically collect certain information when you visit the website, including information about how you use the website, through cookies and similar technologies. Further information about cookies is provided below.

We only use personal information for legitimate purposes connected with our work, including responding to enquiries, providing information about our research and publications, administering the website and understanding how the website is used.

1. What are cookies?

A cookie is a small text file that is placed on your computer or device when you visit a website. Cookies can allow a website to recognise your device and remember certain information about your visit.

We may use cookies and similar technologies to help operate the website, understand how visitors use it and improve the website.

Some cookies are necessary for the website to function properly. Other cookies, such as analytics cookies, may require your consent before they are placed on your device.

You can manage or withdraw your cookie preferences through the cookie settings on this website. You can also configure your browser to reject cookies, although this may affect the functionality of some websites.

1. How we use your personal information

We may use personal information you provide to us to:

• respond to enquiries or requests for information;
• provide information about The New Merchants of Doubt, our research, publications and related work;
• administer and maintain the website;
• understand how visitors use the website and improve its content and functionality;
• comply with our legal and regulatory obligations; and
• protect the security and integrity of our website and systems.

We will only process your personal information where we have a lawful basis to do so under applicable data protection law. Depending on the circumstances, this may include your consent, where processing is necessary to respond to your request, where we have a legitimate interest in carrying out our work, or where we are required to comply with a legal obligation.

1. Transferring your information outside of Europe

Changing Markets is an international organisation and, as part of our work, personal information may sometimes be accessed, stored or processed outside the European Economic Area (EEA), including by service providers or by our international offices.

Where personal information is transferred outside the EEA, we will take appropriate steps to ensure that suitable safeguards are in place to protect your personal information and your rights under applicable data protection law.

1. Links to other websites

Our website may contain links to other websites operated by third parties.

This privacy policy applies only to thenewmerchantsofdoubt.org. We cannot be responsible for the privacy policies or practices of other websites, even if you access them through links on our website.

If you follow a link to another website, we recommend that you review that website’s privacy policy before providing any personal information.

1. How do we keep your personal information secure?

We take appropriate technical and organisational measures to protect the personal information we hold against loss, misuse, unauthorised access, alteration or disclosure.

If required by law, we may provide personal information to the police, regulatory bodies, courts or legal advisers.

We will not share your personal information with third parties except where this is necessary to provide our services, operate the website, comply with legal obligations, protect our rights, or where you have otherwise given your consent where consent is required.

1. Your rights

Under applicable data protection law, you have rights in relation to your personal information. Depending on the circumstances, these may include the right to:

• request access to the personal information we hold about you;
• ask us to correct inaccurate or incomplete information;
• ask us to erase your personal information where there is no compelling reason for us to continue processing it;
• ask us to restrict how we use your personal information;
• object to certain types of processing, including processing based on legitimate interests;
• withdraw your consent where we rely on consent to process your personal information; and
• request that your personal information be provided to you in a portable format, where applicable.

If you wish to exercise any of these rights, please contact us at contact@changingmarkets.org.

We may need to request additional information from you to verify your identity before responding to a request. We will respond to your request within the timeframe required by applicable data protection law.

You also have the right to lodge a complaint with the relevant data protection supervisory authority if you believe your personal information has been handled unlawfully.

1. Updates to this privacy policy

We may update this privacy policy from time to time.

If we make significant changes to the way we collect or process your personal information, we will make this clear on the website where appropriate.

This policy was last updated in September 2026.

1. Raising queries or concerns

If you have any questions, comments or concerns about data protection or this privacy policy, please contact us at:

contact@changingmarkets.org

or by post at:

Changing Markets Foundation
Newtonlaan 115
3584 BH Utrecht
The Netherlands